What do we consider to be important matters and what are unimportant (or at least relatively less important) matters to us? Our priorities affect us and those around us and the converse is also true; the priorities of the people around us affect them individually and us as well. While we tend to think that our priorities are dictated only by us, the fact is that our priorities are also affected by what we read and see around us. Not only that, there is often a mismatch between the priorities that we think are important and the priorities that would be important to us if we were super rational (or Homo Economicus as economists love to portray us). On top of all this, each of us plays multiple roles in our daily lives. Each role has its own set of priorities and all of these priorities must be juggled on a daily basis - something that is not easy and does not come naturally to most people. As Gema from Florida put it so nicely in this post on priorities "balancing priorities has been like juggling fireballs barehanded and with little training." In essence what is it that the vast majority of personal development sites, articles, blogs etc. are teaching? How to handle all the different priorities that we encounter in our daily lives in our various roles.
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